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The Lawyer’s Guide to Ethical Business Development


Total Credits: 1 including 1 Ethics

Average Rating:
   4.5
Credit Type:
Law Practice Management |  Legal Ethics
Faculty:
Cynthia Sharp
Course Levels:
Intermediate
License:



Description

Would you like to increase your client base but don’t know where to begin? Do you want to actively market your practice on a restricted budget – but don’t want to run afoul of the Ethics Rules? If so, you won’t want to miss Cynthia Sharp’s energetic and informative presentation. Attendees will be provided with tools and motivation to create and implement an individual marketing plan for the remainder of the year.

 

The session will include a national survey of case law and opinions in the attorney advertising arena, including social media. Cynthia will analyze MRPC 7.1 - 7.5 and offer specific guidance on how to avoid violating these rules.

 

The material will be geared to all levels with the core message that persistent and consistent communication of message will lead to better client communication and client service – and ultimately revenue generation.

 

Content rich and action oriented, Cynthia will discuss:

  • Developing the mindset of a fee generator
  • Marketing plan essentials
  • Applicable Ethics Rules
  • Relevant Case Law
  • Creating & evolving a strong personal professional brand
  • Elements of elevator speeches & positioning statements
  • Tips on influencing a prospect to become a client

Handouts

Faculty

Cynthia Sharp's Profile

Cynthia Sharp Related seminars and products:

Esq., Director of Attorney Development

The Sharper Lawyer


Cynthia Sharp is author of "The Lawyers’ Guide to Financial Planning" recently published by ABA Book Publishing. She is a Contributor to the ABA’s upcoming publications "The Lawyer’s Guide to Buying, Selling, Merging, and Closing a Law Practice,"  and "Capturing and Keeping Clients."

Cindy dedicated close to thirty years building a successful niche law practice and serving thousands of clients. At the pinnacle of her career, she sold her interest in the practice and established The Sharper Lawyer, a fully accredited CLE provider and attorney business coaching entity. 

As Director of Attorney Development, Cindy has established an international presence as an author and speaker on the topics of law firm branding and marketing strategies. She also shares practice management techniques with an emphasis on ethical implications - lecturing extensively to law firms, bar associations and other legal organizations.

She can be reached via email at cindy@thesharperlawyer.com.


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